TikTok is introducing a fresh option that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global launch. This advancement aligns with a surge in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a popular video site only show content made by AI. A significant portion of this output is classified as “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, including computer-generated images to informative clips, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” commented a company executive.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its app identified as AI-generated. Collectively, over 100 m media items are added to the service each day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of AI-generated videos they watch by accessing the topic control setting in the app and choosing AI-made media. Further subjects that are already be controlled under the tool cover current affairs, style, cosmetics, and dance.
Platform Guidelines
Its guidelines require creators to tag lifelike AI-generated content, and it bans harmful AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated watermark to content made using its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This step is aimed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
TikTok is also introducing a $2m awareness program for professionals and organizations to develop educational content about ethical AI use. This project will support educational bodies specializing in educating computer science.
Content Safety Approach
The platform has justified its content review process, following discussion over proposals to make redundant hundreds of review team members in Britain. TikTok is expected to eliminate a significant number of roles in its trust and safety team in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official stated that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. The company announced a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
