Michael Jeffrey Jordan, introducing himself formally in a federal courtroom on Friday, stated that his drive to win and status as a newcomer motivated his push for 23XI Racing to “challenge” Nascar over perceived violations of competition laws.
Jordan shared financial and corporate details of his racing venture, saying he invested $40m of his personal wealth into the Nascar Cup series team launched with partner Polk and longtime driver Denny Hamlin.
“It fell to someone to act,” Jordan said in the Charlotte courtroom. “As a newcomer, I had no fear. I felt I could challenge Nascar in its entirety. From my perspective, the sport required examination from a different view.”
The heart of the case involves the expiration of a 2016 agreement where Nascar provided each team a “charter”. This system mirrors other professional sports with independent franchises, such as the Charlotte Hornets or the NFL’s Panthers. This deal was due to end in 2024 when Nascar demanded charter membership renewals.
Jordan testified for an hour and exited the courthouse to a media frenzy, with onlookers and reporters clamoring for a glimpse or a photo of the sports legend.
Jordan’s 23XI is at the forefront of the push along with Front Row Motorsports for Nascar to overhaul a operating model Jordan said is unlawful to maintain excessive control.
For Jordan and and a fellow team representative, who preceded Jordan, are events from last September. Gibbs described a frantic and emotional six hours where the sanctioning body told teams they must sign a charter agreement extension. This agreement spanned 112 pages outlining pay for chartered teams and a guaranteed entry in Nascar-sponsored races.
Jordan said that 23XI and Front Row Motorsports concluded their only feasible option was to refuse a signature that extensive document and take the issue to court. The other 13 organizations signed the agreement.
Jordan and co-owner Denny Hamlin reached out to Nascar about possible changes or negotiations. Nascar wasn’t talking, according to his testimony.
Ultimately, the resistance against what he saw as a financially unsustainable model was driven by the familiar goal for Jordan: Success.
“Denny convinced me getting a third driver improved our chances to win,” he testified, sharing that he bought a third charter late in 2024 for $28 million amid the legal dispute. “So I dove in.”
Gibbs described her request for permanent charters, which she said a written letter to Nascar. She said the timing of the contract signing demand was problematic.
She said, the team founder first tried to call and persuade Nascar against demanding signatures, but Nascar’s leader declined the request.
“Please don’t force this on us,” Gibbs recounted Joe Gibbs told Nascar’s leadership. The response was, “If I wake up and I have 20 charters, I have 20. If there are 30, that’s the number.”
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